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Survey of Social Commerce ResearchAuthors: Anuhya Vajapeyajula,Priya Radhakrishnan,Vasudeva Varma Conference: The Third International Conference on Mining Intelligence and Knowledge Exploration Location International Institute of Information Technology, IIIT Hyderabad , India Date: 2015-12-09 Report no: IIIT/TR/2015/56 AbstractSocial commerce is a field that is growing rapidly with the rise of Web 2.0 technologies. This paper presents a review of existing research on this topic to ensure a comprehensive understanding of social commerce. First, we explore the evolution of social commerce from its marketing origins. Next, we examine various denitions of social com- merce and the motivations behind it. We also investigate its advantages and disadvantages for both businesses and customers. Then, we explore two major tools for important for social commerce: Sentiment Analysis, and Social Network Analysis. By delving into well-known research papers in Information Retrieval and Complex Networks, we seek to present a survey of current research in multifarious aspects of social commerce to the scientific research community. Full paper: pdf Centre for Search and Information Extraction Lab |
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